Better Design Award (BDA) Promotion Meeting in UK has been successfully held

On August 27, the promotion meeting for Better Design Award (BDA) was successfully held in London, UK. As one of the key global centers for industrial design, London, with its rich cultural heritage and innovative spirit, has had a profound and extensive impact on the global design field. 

This UK promotion meeting is an important part of the competition's global outreach, aimed at attracting and bringing together international design experts and innovative resources. At the event, industry experts from the UK’s industrial design sector gathered to facilitate the exchange and integration of high-end design innovation resources through presentations, thematic discussions, and interactive exchanges, exploring collaborative development pathways for industrial design and industrial innovation.

▲ Professor Dong Hua, the Founding Dean of the Design School at Brunel University London and Vice President of the Design Research Society (DRS)

At this promotion meeting, BDA Promoter Professor Dong Hua introduced Better Design Award (BDA) to the attendees.