About BDA
Better Design Award (BDA) sets two major categories: work selection and brand selection.
[ Work Selection ]
Work selection includes product group and concept group with three categories: the pillars of a great power, good life and future design.
The Pillars of a Great Power
Emphasis on design
to empower industrial change
including but not limited to: equipment manufacturing (high-end equipments, intelligent robots, etc.), heavy equipment, aerospace and navigation equipment and instruments, super large computers, cutting-edge machines (new energy vehicles, low-altitude aircraft, etc.) and other fields of products and services.
Good life
Emphasis on design
to create a better life
including but not limited to: new generation of electronic information products, modern light industrial textiles (clothing, daily chemical, hardware, arts and crafts, etc.), home products (household appliances, furniture manufacturing, kitchen and bath, etc.), CMF (cutting-edge new materials, new processes, etc.), digital creativity and information services (digital audio-visual, interactive design, industrial software, etc.), national trend cultural innovation, fashion design and other fields products and services.
Future design
Emphasize that design
leads the future development
including but not limited to: smart city (smart community, medical care, transportation, cultural tourism, etc.), urban public design, green ecology, future industry, social innovation and other fields of products and services.
Participants
For manufacturing companies, design agencies, designers and colleges, individuals or teams all over the world
Way of Participation
By social selection and nomination.
Registration Requirements
1.Product group entries must have been launched to the market within two years, the main designer or design team has the corresponding intellectual property rights and in line with the national industrial policy and relevant technology, standards and other related provisions.
2.The concept group entries must be original works of various inventions, novel designs and aesthetic designs that have not been sold or produced in the market, and have great innovations in function, structure, form, technology, materials and low-carbon.The launch to market time is not earlier than the final evaluation of this award.
3.One entry cannot apply for product group and concept group at the same time.
4.The work submitted by the participant must be the designer or owner of the work (the owner of the relevant intellectual property rights), and there are no intellectual property disputes with others (no intellectual property disputes have occurred or have been properly handled).
5.In principle, the lead designer or design team should have corresponding intellectual property proof materials (such as patent certificates, patent announcements, etc.). For works that are in the process of applying for (or registering) relevant intellectual property proof or have not yet been authorized, participants must submit the "The Intellectual Property Statement of the 1st Better Design Award (BDA) Entry" at the time of registration.
Evaluation Criteria
01
Innovation Value
(1) Innovation reflected in the use of new science and technologies, new techniques, new materials, etc., to solve problems.
(2) Bring new experiences, new functions and other innovative content based on design.
02
Market Value
(1) Take design as a means to reduce cost and increase efficiency, improve industrial competitiveness and productivity, and promote the development of design industry.
(2) Relying on design to provide new value for new industries, new business forms, new businesses, etc.
03
Sustainable Impact
(1) Guide the entire industry to develop in a more environmentally friendly and sustainable direction by promoting green production technologies and practices.
(2) It has played a positive impact and demonstration role in environmental protection and sustainability.
04
Social Impact
(1) Make outstanding contributions to humanistic care, social and economic development, and strengthen the construction of ecological civilization.
(2) Create new values formed by new lifestyles, new aesthetic cognition, new cultural values, etc..
Evaluation Procedure
Preliminary Evaluation
All entries are evaluated by online text description and pictures provided by participants.
Second Evaluation
All entries are evaluated by text description and physical products provided by participants.
Final Evaluation
All entries are evaluated by text description, physical products and participants need to make open reply.
[ Enterprise Selection ]
Emphasis on design driven brands
Set a TOP10 brands driven by design, including enterprises that have made outstanding achievements in business model, design innovation, design management, etc., or design-driven brands with growth and development potential.
Participants
Way of Participation
Candidate enterprise nomination. The nominees identified by the Organizing Committee will recommend the qualified candidates.
Participation Requirements
1.Brand created by a designer or a design company takes design thinking as the core, starts from the needs of users, and drives the business model and future development through design innovation, with high brand recognition and market competitiveness.
2. The works, materials submitted are true, accurate, legal and valid, and do not infringe others' intellectual property rights, trade secrets or other rights.
Evaluation Criteria
01
Founding Team
The company to which the brand belongs must have been operating for at least three years since its official registration. The founder and CEO-level leaders must have a strong awareness of the value of innovative design. Among the top executives, there should be outstanding designers holding positions such as Chief Design Officer (CDO) or Vice President of Design, who are responsible for overseeing the system-wide innovation and management from product development to brand marketing.
02
Brand Value
The products developed through innovative design and manufacturing must possess full intellectual property rights and be marketed under an entirely self-owned brand. The brand should have clear and distinct user positioning, product positioning, and market positioning, with a unified brand image that conveys positive brand concepts, visions, and values. It should also play a leading role in driving innovation and development within the industry and market.
03
Innovative Organization
Innovative design should be at the core of the company's development strategy, with the design department serving as a primary research and development institution. The CDO or Vice President of Design should report directly to the CEO or President, coordinating innovation across various business departments and fostering a design culture that is embraced by all employees within the company.
04
Product Innovation
A user-centered design approach should be applied throughout the company’ s entire innovation chain, encompassing hardware, software, and services. The company must have a comprehensive product research and development management system and continuously create breakthrough innovations and high-value products and service systems that offer superior user experiences.
05
Market Impact
Successful innovative products and services should consistently rank among the top in industry and category sales charts, earning high-level domestic and international design awards, as well as other industry awards. These achievements should propel the brand to achieve high growth and profitability, positioning it as a benchmark for industry transformation, upgrades, and high-quality development.
Evaluation Procedure
Nomination of candidates
The nominees identified by the Organizing Committee will recommend the qualified candidates.
Preliminary Evaluation
The Organizing Committee will conduct online preliminary review and evaluation of the nominated candidates, and eliminate the candidates that do not meet the competition requirements.
Second Evaluation
Evaluate the offline physical products, text description and pictures.
Final Evaluation
Evaluate the text description, physical products, and participants need to make open reply.
Data Download
The 1st Better Design Award Announcement
Better Design Award Terms & Conditions
Better Design Award REGISTRATION GUIDE
Participation FAQs
The Intellectual Property Statement of the 1st Better Design Award (BDA) Entry
The 1st Better Design Award (BDA) Application Form for Confidentiality of Entries
Better Design Award Exception Clause
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