Better Design Award
The Better Design Award (BDA) is an international comprehensive design competition established under the guidance of China Media Group (CMG), the People's Government of Guangdong Province, the People's Government of Guangzhou Municipality, and the People's Government of Shenzhen Municipality. Centered on the practice of Chinese modernization, BDA is committed to empowering industrial development and accelerating the commercialization of innovation. Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area and connected to global design resources, the competition focuses on modern industrial systems and the cultivation of new quality productive forces. It seeks outstanding practices where design drives technological breakthroughs, product innovation, real-world implementation, and industrial upgrading, while showcasing the vision of a better life enabled by design and building a world-class platform for Chinese design discourse.
Mission of BDA
Discover Outstanding Design Works
Empower Industrial Development in the Greater Bay Area
Align with Industrial Development Trends
Accelerate the Commercialization of Innovation
Amplify the Voice of Chinese Design
Lead the Future of Industrial Design
Vision
Better Design
Better Life
Better Future
Awards and Prize
The total prize pool is RMB 4.2 million Yuan.
Main Competition
Product Design
Design for Industry
Prize payment tips：
1.All prizes are in RMB pre-tax amount. Winners are required to pay income tax according to law, or the prize will be paid after the withholding income tax is paid by the organizer.
2. The prize will be distributed after the award ceremony in accordance with the relevant fiscal and tax regulations and procedures of the People's Republic of China. The prize distribution period is about 6 months (starting from the end day of the award ceremony), and the winner must provide all the materials required for the award to the Organizing Committee in time.
The Organizing Committee has the right to postpone the payment of the prize in case of any delay in the submission of the materials or change of the recipient of the prize.
Evaluation System
Guided by foresight, based on industrialization, and oriented toward the people, the evaluation follows the mainstream values of quality development in the design industry.
1.Foresight Dimension: This includes insights into technological innovation and social development, emphasizing that the design should align with global industrial transformation directions, serve human society's emerging needs, and maintain competitiveness and industry leadership throughout its lifecycle.
2.Industrialization Dimension: The design innovation must have industry demonstration potential, and conceptual works must have high feasibility for industrial transformation. The role of design in accelerating the conversion of technology into new products and services should be highlighted.
3.People-Centric Dimension:Emphasizing human-centered design that reflects the needs of the public's production and life, and meets requirements for green, sustainable development. The design should integrate Chinese design concepts and language with international expression, leading healthy and positive aesthetic values, and advocate for globalized design and design for good, and contribute to the building of a shared human community.
Schedule
01
Global Launch
Mid-July 2026
02
Call for Entries
July–September 2026
03
Preliminary Evaluation
Early to Mid-October 2026
04
Submission of Physical Works
Late August - Early September
05
Secondary Evaluation
Mid-November 2026
06
Final Evaluation
Early December 2026
07
Awards Ceremony
Early January 2027
Hosted by:
Organizing Committee of the Better Design AwardPartner Institutions:
Central Academy of Fine Arts, Tongji University, Guangdong University of Technology, Guangzhou Academy of Fine Arts, Shenzhen University, Shenzhen Technology University, Guangdong Industrial Design Association, Guangzhou Industrial Design Profession Association, Shenzhen Industrial Design Profession Association, World Design Organization, Hong Kong Design Centre, Hong Kong Federation of Design and Creative Industries, Hong Kong Designers Association, Macau Design Centre, Macau Product Design Association, and other relevant organizations
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