Better Design Award

Better Design Award, abbreviated as BDA, is an international comprehensive design award. The award recognizes works and companies that demonstrate design excellence and innovation around the world. Adhering to the concept of designing for a better life, BDA will discover global good design, create a new engine of industry, lead a new way of life, contribute Chinese design wisdom to the world's advanced manufacturing industry, and promote Chinese culture.

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Works Selection
Brand Selection

The Pillars of a Great Power

Emphasis on design
to empower industrial change

including but not limited to: equipment manufacturing (high-end equipments, intelligent robots, etc.), heavy equipment, aerospace and navigation equipment and instruments, super large computers, cutting-edge machines (new energy vehicles, low-altitude aircraft, etc.) and other fields of products and services.
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Good life

Emphasis on design
to create a better life

including but not limited to: new generation of electronic information products, modern light industrial textiles (clothing, daily chemical, hardware, arts and crafts, etc.), home products (household appliances, furniture manufacturing, kitchen and bath, etc.), CMF (cutting-edge new materials, new processes, etc.), digital creativity and information services (digital audio-visual, interactive design, industrial software, etc.), national trend cultural innovation, fashion design and other fields products and services.
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Future design

Emphasize that design
leads the future development

including but not limited to: smart city (smart community, medical care, transportation, cultural tourism, etc.), urban public design, green ecology, future industry, social innovation and other fields of products and services.
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Emphasis on design driven brands

Set a TOP10 brands driven by design, including enterprises that have made outstanding achievements in business model, design innovation, design management, etc., or design-driven brands with growth and development potential.

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International Jury

Better Design Award (BDA) implements the "2+2" Chinese and foreign dual presidents system, that is, each of the two major award categories shall have two Chinese and foreign presidents, who are respectively responsible for the Preliminary Evaluation, Second Evaluation and Final Evaluation. At the same time, each award category will have domestic and foreign experts in different fields to form the Preliminary Evaluation, Second Evaluation and Final Evaluation, according to the evaluation criteria, through a fair and professional evaluation process, the final winners will be selected from all over the world.
Jury President of Work Selection

Thomas Garvey

President of World Design Organization (WDO)

Thomas Garvey is President of the World Design Organization, an international non-governmental organization that promotes the profession of industrial design and its ability to generate better products, systems, services, experiences, and ultimately a better environment and society. Garvey has worked across a range of design disciplines and global settings and has led international teams in professional design projects and research programs and co-chaired the reintroduction of the Research and Education Forum at the World Design Assembly in 2019. As WDO President he is focused on ensuring the evolution of the WDO Strategic Plan into the future. Garvey and his teams have earned numerous awards, and their work has been presented around the world. He holds a Bachelor of Industrial Design from Carleton University, a M.Sc. in Communications Design from Pratt Institute in New York, and a Ph.D. in Architectural Planning from the University of Tokyo.

Renke He

Dean of School of Design
Hunan University

Renke He is the Professor and Academic Committee Chair of the School of Design at Hunan University. He is also the Chairman of the Sub-Committee on Teaching Guidance for Industrial Design Major in Higher Education under the Ministry of Education, the Invited Vice President of the China Industrial Design Association, a National Prestigious Teacher, and the Member of the Seventh State Council Academic Degrees Committee for Design Discipline Review Group. From June 2004 to June 2020, he was the Dean of the School of Design at Hunan University. He was awarded the first and second prizes for national teaching achievements in higher education, and the first and second prizes for national teaching materials once each. He has been a judge for design awards such as Red Dot, iF Design Award, Good Design Award Japan, and CORE77 Design Award, as well as serving as the Chairman of the Jury for China Red Star Industrial Design Award.
Jury President of Brand Selection

Kun-Pyo Lee

Dean of School of Design
Hong Kong Polytechnic University

Kun-Pyo LEE is the Dean of School of Design, The Hong Kong Polytechnic University. Before joining The Hong Kong Polytechnic University, he was the Professor at the Department of Industrial Design, KAIST, South Korea and the Director of the Human-Centered Interaction Design Lab for more than 30 years. He is Co-founder and President Emeritus of IASDR (International Association of Societies of Design Research). He also served as Chief Design Officer (Executive Vice President) of Corporate Design Center, LG Electronics. He is well known in Asia as an early pioneer in the field of design research, UX design and user-centered design, for which he was recognized as Honorary Fellow of the Design Research Society, and Local Hero at CHI 2015. After returning to KAIST from LG with unique experiences in industry and academia he has been focusing on establishing a new design education paradigm under the name of Design 3.0.

Tong Huiming

Professor of Guangzhou Academy of Fine Arts

Tong Huiming, professor of Guangzhou Academy of Fine Arts. 40 years of design scholars, educators, practitioners, observers, 5 time entrepreneurs, 2017-2020 Japan G-MARK Award International Jury. In 2017, he created the concept “Brand Driven by Design (BDD)” and have been build up the BDDWATCH (BDD observation) research platform In early 2018, with initiating to promote BDD startups and brand expansion.
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