Better Design Award

The Better Design Award (abbreviated as BDA) is an international, comprehensive design competition established under the guidance of China Media Group, Guangdong Provincial People's Government, Guangzhou Municipal People's Government, Shenzhen Municipal People's Government. It is open to global participants and aims to identify outstanding practices of design-driven innovation in technology, products, application scenarios, and industries. Centered around the goals of Chinese-style modernization, the competition focuses on building a modern industrial system and fostering new quality productive forces. It seeks to highlight how design empowers innovation and improves lives while leveraging the communication advantages of China’s new-generation mainstream media to build a world-class platform for Chinese design on the global stage.

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Product Design
Design For Industry

Industrial Cornerstone

Focuses on B2B, B2G products, and public facilities. It emphasizes how design can drive industrial transformation. Categories include, but are not limited to: Equipment manufacturing (e.g., aerospace and marine equipment), cutting-edge machinery (such as low-altitude aircraft, new energy equipment); General and specialized equipment; Public infrastructure; Components, materials, software, and technologies that play a pivotal role in industrial innovation.
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Better Life

Targets consumer-facing products (B2C), highlighting how design enhances everyday life. Includes, but is not limited to: Products and services for travel, office, home, and other lifestyle scenarios.
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Future Design

Focuses on conceptual designs not yet in mass production or on the market (as of the submission date). Emphasizes visionary and forward-thinking design.
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Special Competition: AI and Robotics

This Special Competition focuses on the integration of design with AI and robotics technology. AI Projects should demonstrate applications of artificial intelligence in areas such as intelligent manufacturing, smart healthcare, smart mobility, and smart homes, with an emphasis on real-world industrialization. Robotics Projects should reflect innovative designs and applications of robotics in fields such as industrial manufacturing, service industries, healthcare, and education/entertainment, promoting the broader adoption and commercialization of robotic technology.
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This category focuses on innovative industrial systems and improvement strategies. It seeks solutions that: Redesign the allocation of industrial resources; Define new industry roadmaps, market positioning, policies, security frameworks, and cultural strategies. Entries should leverage design thinking to drive innovation in user experience, services, and business models. The emphasis is on submissions that embody: Early-stage design integration, Collaborative innovation, Shared production capacity, and Autonomous, controllable industrial and supply chains. Eligible submissions include system-level industrial model solutions, new production service models, and foundational research projects in design.

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International Jury

The Better Design Award establishes an international expert panel, a scientific evaluation mechanism, and internal and external supervision systems. The president's responsibility system will be implemented (one Chinese and one foreign industry expert). At the same time, different expert teams from various fields will be invited to form preliminary, secondary, and final review panels for each category. Using fair and professional procedures, the final winners will be selected worldwide.
BDA Foreign Jury President

Thomas Garvey

President of World Design Organization (WDO)

Thomas Garvey is President of the World Design Organization, an international non-governmental organization that promotes the profession of industrial design and its ability to generate better products, systems, services, experiences, and ultimately a better environment and society. Garvey has worked across a range of design disciplines and global settings and has led international teams in professional design projects and research programs and co-chaired the reintroduction of the Research and Education Forum at the World Design Assembly in 2019. As WDO President he is focused on ensuring the evolution of the WDO Strategic Plan into the future. Garvey and his teams have earned numerous awards, and their work has been presented around the world. He holds a Bachelor of Industrial Design from Carleton University, a M.Sc. in Communications Design from Pratt Institute in New York, and a Ph.D. in Architectural Planning from the University of Tokyo.

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BDA Chinese Jury President

Lu Xiaobo

Former Dean of the Academy of Arts & Design at Tsinghua University

Lu Xiaobo is the former Dean of the Academy of Arts & Design at Tsinghua University. He has long been dedicated to education and research in information art design and industrial design, as well as artistic creation and practical design work. His published works include Graphic Interface Design, among others.

He has served as a member of the expert group for China’s National Program for Science and Technology Support—“National Cultural and Technological Innovation Project”—and as an expert for key special projects of the 13th Five-Year Plan for science and technology. He is also a member of the 7th and 8th National Committees of the China Association for Science and Technology (CAST).
Professor Lu led the design of the reviewing platform for China’s head of state and the design of the Hunan Pavilion at the Shanghai World Expo. He has received multiple honors, including the Second Prize of National Teaching Achievement Award and the Second Prize for Outstanding Achievements in Philosophy and Social Sciences in Beijing.

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Hosted by:

Organizing Committee of the Better Design Award

Partner Institutions:

Central Academy of Fine Arts, Academy of Arts & Design,Tsinghua University, Tongji University, Guangdong University of Technology,Guangzhou Academy of Fine Arts, Shenzhen University,Shenzhen Technology University, World Design Organization,World Green Design Organization, Hong Kong Design Centre,Hong Kong Federation of Design and Creative Industries,Hong Kong Designers Association, Macau Design Centre,Macau Product Designers Association, Guangdong University of Technology Huateng Private Equity Investment Fund, Design Capital of Guangzhou, andother institutions

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