Better Design Award

The Better Design Award (BDA) is an international comprehensive design competition established under the guidance of China Media Group (CMG), the People's Government of Guangdong Province, the People's Government of Guangzhou Municipality, and the People's Government of Shenzhen Municipality. Centered on the practice of Chinese modernization, BDA is committed to empowering industrial development and accelerating the commercialization of innovation. Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area and connected to global design resources, the competition focuses on modern industrial systems and the cultivation of new quality productive forces. It seeks outstanding practices where design drives technological breakthroughs, product innovation, real-world implementation, and industrial upgrading, while showcasing the vision of a better life enabled by design and building a world-class platform for Chinese design discourse.

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Product Design
Design For Industry

Industrial Cornerstone

Focusing on B2B, B2G products and urban public infrastructure, this group highlights the transformative power of design in industrial development. Eligible entries include advanced intelligent equipment, green energy solutions, smart city applications, transportation systems, public facilities, robotics, automation, and related sectors.
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Better Life

Focusing on consumer-oriented products, this group celebrates design that enhances everyday living. Eligible entries include smart home products, consumer electronics, kitchen and bathroom products, household appliances, lifestyle products, sports and leisure products, and related fields.
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Future Design

Open to conceptual design projects that have not entered mass production or the market by the submission date, this group emphasizes the role of design in shaping the future.
The category consists of three sub-divisions:
Professional Concept Award (Professional Designers / Enterprises)
Student Concept Award (Students / Graduates within Two Years)
(3) Emerging Team Design Award (Start-ups, Studios, and Independent Teams Established within Two Years)
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Aiming to promote industrial innovation and upgrading, this category focuses on strategic design solutions related to industrial resource allocation, development pathways, market positioning, policy frameworks, industrial security, and industrial culture. It seeks innovative system-level solutions, new producer-service models, and foundational design research projects that embody the principles of design-led development, collaborative innovation, shared production capacity, and resilient, self-controlled industrial and supply chains.

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International Jury

The Better Design Award establishes an international expert panel, a scientific evaluation mechanism, and internal and external supervision systems. The president's responsibility system will be implemented (one Chinese and one foreign industry expert). At the same time, different expert teams from various fields will be invited to form preliminary, secondary, and final review panels for each category. Using fair and professional procedures, the final winners will be selected worldwide.
BDA Foreign Jury President

Pradyumna Vyas

President of World Design Organization (WDO)

Thomas Garvey is President of the World Design Organization, an international non-governmental organization that promotes the profession of industrial design and its ability to generate better products, systems, services, experiences, and ultimately a better environment and society. Garvey has worked across a range of design disciplines and global settings and has led international teams in professional design projects and research programs and co-chaired the reintroduction of the Research and Education Forum at the World Design Assembly in 2019. As WDO President he is focused on ensuring the evolution of the WDO Strategic Plan into the future. Garvey and his teams have earned numerous awards, and their work has been presented around the world. He holds a Bachelor of Industrial Design from Carleton University, a M.Sc. in Communications Design from Pratt Institute in New York, and a Ph.D. in Architectural Planning from the University of Tokyo.

Prof. Vyas was Director of the National Institute of Design(NID), India’s premier design institution, from 2009 to 2019, following two decades as a faculty member. During his tenure, he strengthened NID’s global standing and championed design for social development and sustainability, engaging with design communities across Japan, Taiwan, China, Africa, and Europe. He holds a Master’s degree in Industrial Design from the Indian Institute of Technology Bombay.

In 2009, he was appointed the inaugural Member Secretary of the India Design Council, where he led the implementation of the National Design Policy and launched the India Design Mark in collaboration with the Japan Institute of Design Promotion(G-Mark). He has also played a key role in WDO’s Global Design Policy Framework project.

In recognition of his contributions, Prof. Vyas has received numerous honours, including an Honorary Master of Arts from the University for the Creative Arts Farnham, UK (2010), the “Outstanding Contribution to Education” award from the World Education Congress(2015), the “Lifetime Achievement Award” by Times Education Icons(2017), and the title of “Good Design Fellow” by the Japan Institute of Design Promotion (2019). He was also appointed Distinguished Professor at the Shanghai Academy of Fine Artsduring the Shanghai Global Design Summit (2019). Prof. Pradyumna Vyas was conferred an Honorary Doctorate (Honoris Causa) by Karnavati Universityin recognition of his outstanding contributions to design education, policy, and global design leadership in 2024.

Prof. Vyas currently serves on the boards of companies such as Kirloskar Brothers, Dynamatic Technologies, and Carysil Limited, and recently completed his tenure withTitan Company Limited.

Drawing on his extensive international network, Prof. Vyas is committed to advancing WDO’s mission of “design for a better world,” with a focus on strengthening global design policy and enabling new models of design-led development.

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BDA Chinese Jury President

Wang Ming

Professor of Central Academy of Fine Arts

He once served as Dean of the School of Design and Deputy Director of the Academic Committee of the Central Academy of Fine Arts (CAFA), Distinguished Professor under the Yangtze River Scholars Program, Chair Professor of the School of Design at The Hong Kong Polytechnic University, President of AGI China, Executive Director of Alliance Graphique Internationale (AGI), Vice President of the International Council of Graphic Design Associations (ICOGRADA), and Member of the Creative Economy Council of the World Economic Forum. He also held the position of Artistic Director for Image and Landscape Design of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) in 2008.
In 2004, he founded the Olympic Art Research Center at CAFA and acted as its Director. The center undertook the design of key Olympic projects including the Olympic sports pictograms, Olympic medals, and the official Olympic colour system. From October 2006 to October 2008, he served full-time as BOCOG Artistic Director for Image and Landscape Design. In recognition of the outstanding achievements delivered by the Olympic Art Research Center, the Central Academy of Fine Arts was awarded a Commendation by the State Council of the People's Republic of China in 2009.

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Hosted by:

Organizing Committee of the Better Design Award

Partner Institutions:

Central Academy of Fine Arts, Tongji University, Guangdong University of Technology, Guangzhou Academy of Fine Arts, Shenzhen University, Shenzhen Technology University, Guangdong Industrial Design Association, Guangzhou Industrial Design Profession Association, Shenzhen Industrial Design Profession Association, World Design Organization, Hong Kong Design Centre, Hong Kong Federation of Design and Creative Industries, Hong Kong Designers Association, Macau Design Centre, Macau Product Design Association, and other relevant organizations

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