Tong Huiming, professor of Guangzhou Academy of Fine Arts. 40 years of design scholars, educators, practitioners, observers, 5 time entrepreneurs, 2017-2020 Japan G-MARK Award International Jury. In 2017, he created the concept “Brand Driven by Design (BDD)” and have been build up the BDDWATCH (BDD observation) research platform In early 2018, with initiating to promote BDD startups and brand expansion.