Juha Kosonen is an internationally experienced industrial designer and design manager in highly competitive consumer product development areas. High knowledge in practice in the field of consumer electronics design, professional equipment design and brand based product identity development, as well as in utilization of the latest design technology and methods. Involvement in industrial design company’s new business development through new service product creation. Over 35 years of experience in branding, creative thinking, user research, strategic design and creation of new product concepts, leading companies to find new product and business strategies. Involved also in development of business to business development and marketing communication. Core strengths are experience creation, concept innovation and product strategies.