Filippo Merli is an Italian entrepreneur who has been based in China for several years. In 2018, he co-founded Here Fashion Hub (HFH), HFH is dedicated to strengthening the exchange of design ideas and practices between China and Italy, promoting cultural collaboration in the fashion industry. In addition, Filippo Merli is a co-founder of Vadoworld, Filippo is dedicated to simplify travel for all types of travelers, By providing innovative and practical travel solutions, vadoworld enhances the travel experience for individuals worldwide. Filippo Merli maintains strong partnerships with various Italian institutions in China, such as the Italian Consulate General and Chambers of Commerce. Through these collaborations, he actively contributes to promoting business interactions and fostering trade relationships between Italy and China. Furthermore, he actively mentors students and startups in Italian universities and design schools. By sharing his knowledge and experiences, he helps aspiring entrepreneurs and designers navigate their professional journeys and achieve success.