Luo Cheng is the Chairman and President of Artop Design Group, one of the first batch of senior industrial designers in China and a Senior Industrial Artist, with nearly 30 years of experience in industrial and fine arts design. Since the establishment of Artop Design Group in 1999, he has been the first to advocate and practice the "D+M" full industry chain design innovation service, providing high-end comprehensive technical services for more than 2000 internationally renowned brands. He has successively won honors such as one of the Top Ten Outstanding Young People in the Chinese Design Industry, one of the Top Ten Designers of the China "Golden Sheep Award," and one of the Top Ten Young Designers in Guangdong. He has also been appointed as a visiting professor and off-campus master's tutor at multiple universities, including Chongqing University, Shenzhen University, and Wuhan University.