Xin Xiangyang is the Dean of Design Thinking and Social Technology System Design Institute, Guangzhou Academy of Fine Arts, famous Chinese Alumni of Carnegie Mellon University and Distinguished Professor at Tongji University. He is also an invited personal executive director of China Industrial Design Association, visiting professor of West China Hospital, consultant of Changhong Innovation Center and independent consultant of Huawei. He served as a jury member on competitions including IXDA, G-Mark, Red Star and many others. He had served as former Dean of Design at Jiangnan University, founded and served as the leader of MDes Interaction Design at the Hong Kong Polytechnic University. Xin has provided various consultant and R&D services for partners including P&G, the US National Post Office, Hong Kong SAR Government, Hong Kong Applied Science and Technology Research Institute, GE, Huawei, Tencent, Changhong, AURORA, Midea, etc. For his outstanding contributions in the fields of interaction, experience and service, he has been awarded the annual award of "2015 Future Voice of Interaction Design" by IXDA, the second prize of the National Teaching Achievement Award, the Gold Medal of Dragon Design Foundation Award (DDF)· Contribution Award, "40 Chinese Design Contributors at 40th Anniversary of the Reform and Opening Up Award" and "70 Chinese Design Contributors at 70th Anniversary of the Founding of the PRC Award".