The 2025 Better Design Award Successfully Held Its Promotional Event in Barcelona, Spain

The 2025 Better Design Award Successfully Held Its Promotional Event in Barcelona, Spain

Barcelona, Spain

On August 2, 2025, the promotional event for the Better Design Award (BDA) was successfully held in Barcelona, Spain. The event attracted nearly a hundred participants, including university faculty and students in the field of design, creative professionals, and industry media.

As a global hub of design and innovation, Barcelona offers a rich cultural heritage in design and a thriving creative industry ecosystem, providing fertile ground for the event. The city has not only witnessed the legendary works of masters like Antoni Gaudí, but also continues to foster cutting-edge creativity that leads global trends, serving as a vital nexus for international design collaboration.

Japanese Architect and Leading Gaudí Scholar Hiroya Tanaka

The event featured a special guest appearance by Japanese architect and world-renowned Gaudí scholar Hiroya Tanaka, who served as the keynote speaker. He provided an in-depth explanation of the competition format, schedule, and award categories, emphasizing the BDA’s mission to inspire innovative thinking and drive the integration of design and industry. He also called on the global design community to actively participate and collaboratively explore how design can empower industrial transformation and enhance quality of life.

The successful conclusion of this event marks the grand finale of the BDA’s international promotional series. By launching a high-impact campaign in Barcelona—an international epicenter of design—the Better Design Award has further expanded its global presence. Moving forward, it will continue to connect creative minds across borders through design, injecting fresh momentum into innovation and development in the global design industry.