On August 16, the promotion meeting for Better Design Award (BDA) was successfully held in Cologne, Germany. Cologne, as Germany's fourth-largest city, is not only an economic, cultural, and historical center of the Rhine region but also renowned for its rich cultural heritage, architectural legacy, and international events.
This promotion meeting is a crucial part of the competition's global outreach, aimed at attracting and bringing together international design experts and innovative resources. At the event, industry experts from Germany's industrial design sector gathered to further pool high-end design and innovation resources through presentations, thematic discussions, and interactive exchanges, exploring pathways for the collaborative development of industrial design and industrial innovation.
▲BDA Promoter
Professor Li Haoyu Introduces Better Design Award (BDA)
At this promotion meeting, BDA Promoter Professor Li Haoyu introduced Better Design Award (BDA) to the attendees.