The Better Design Award (BDA) Promotion Conference in Beijing has been successfully held

On the afternoon of July 19, the Better Design Award (BDA) Promotion Conference in Beijing has been successfully held. With the theme of “New Productive Forces, A New Era of Design”, the conference successfully gathered design elites and leaders from Xiaomi Automotive, Alibaba, LKK Design, and TopDesign, etc. to explore the limitless possibilities of design in empowering new productive forces.

During the conference, Luo Junjie, Deputy Secretary General of Shenzhen Industrial Design Profession Association, detailed the three main categorizes of BDA: the Pillars of a Great Power, Good Life, and Future Design. He highlighted that the goal of this BDA is to showcase China’ s technological and design wisdom as well as its vision for creating a better life. He emphasized that the award not only focuses on the evaluation and awarding of design achievements but is also dedicated to building a platform for multi-party participation and joint efforts to realize the application and transformation of design outcomes.

The atmosphere of the event reached a peak with the exciting presentations from several guests. Li Tianyuan, General Manager of Industrial Design at Xiaomi Automotive, shared the design philosophy behind Xiaomi SU7, emphasizing the importance of science and natural laws in design. Han Xiaoming, Creative Director at Alibaba Group’ s Alimama, introduced innovative applications of AIGC in creative design, showcasing how technology assists businesses in reducing costs and improving efficiency. Li Fancong, CEO of LKK Consulting Design Group, discussed the company’ s achievements in products category innovation and creating best-selling products, as well as its strategic transition from a design company to a consulting and design product innovation company.

The Better Design Award (BDA), with its prestigious awards and broad international influence, has attracted attention from the global design community. BDA is officially calling for entries at the moment, welcoming outstanding enterprises, design institutions, universities, design teams, research institutions, and individuals from around the world to participate enthusiastically. Participants can submit their registration information through the competition's official website (http://www.bdaward.com) before the registration deadline of August 31, 2024, and join this grand design feast.